OUR STORY

WE ARE UNAPOLOGETIC.

An East London based queer self-care company that puts the environment, human rights, and animal welfare before profits.

That’s why all our products are vegan, produced only with green energy, and never tested on animals.

We are proud of being gender-neutral, sex-positive and a lot of fun. And we are not afraid to speak up, just like you!

We are

Unapologetically You: 
We want to pioneer change in the self-care industry, which is controlled by global giants for decades and where stereotypes have been imposed. We reject the standard concept of beauty and emphasise individuality.  

Unapologetically Queer:
All our products are gender-neutral. Also, our branding is s*x positive. We embrace queer culture and have a mission to share it with as many people as possible. 

Unapologetically Vocal:
In today's increasingly conservative and polarized world, we aim to promote human rights and freedom of speech, especially for minorities, in every medium our brand will have.

Unapologetically Natural:
Our products are made with up to 99% natural and 22% organic ingredients. They are vegan, allergen free and Natural certified by EcoCert. 

Unapologetically Green:
Every product we produce is made with green energy. We produce them in Northern Europe to avoid shipping them from other parts of the world. All our packaging is recyclable, and we only use recycled materials for transportation packaging.

We are at the beginning of a long journey. Without compromising our "Unapologetic" attitude, we aim to offer you more and more natural and enjoyable products every day.

Please be a part of the Queer Self-Care Revolution we have started.

Contribute to our goal of creating a free and natural future by following us on social media, sharing with us with your friends, joining our mailing list, and, of course, making our products a part of your daily self-care routine.

If you have any question, write us anytime.
hello@unapologetic.com