What Makes Us A Unique Queer Brand?

At UNAPOLOGETIC, being queer isn’t just part of who we are—it’s the foundation of everything we do. From being proudly queer-owned to employing only queer and trans individuals, we’re creating a space where LGBTQI+ people thrive—both as creators and customers.

Built by and for Queer People

We’re more than a brand; we’re a community. Our team is entirely queer and trans because representation matters—not just in what we create but in who creates it. We celebrate individuality and make space for authentic self-expression every day.

Giving Back

A portion of our profits goes to Rainbow Railroad, a charity that helps LGBTQI+ individuals escape danger and persecution in hostile countries. Supporting this vital work is our way of turning success into life-saving action.|

Queer Values in Every Detail

Our products are gender-neutral and inclusive, rejecting the rigid norms of traditional beauty. We embrace queerness in all its forms and celebrate those who live unapologetically, refusing to conform to outdated standards.

Why It Matters

The personal care industry often sidelines queer voices. We’re here to change that by putting our community front and center. When you choose UNAPOLOGETIC, you’re supporting a brand that uplifts LGBTQI+ people, fights for inclusivity, and champions authenticity.

We’re not just a company—we’re a movement, breaking barriers and celebrating queerness every step of the way.