Unapologetically You: A Queer Self-Care Revolution

East London is getting more colourful with Unapologetic, a new self-care company created by and for the LGBTQI+ community.



We're done with generic beauty brands pushing limited beauty standards and leaving us out of the picture. That's why we started Unapologetic – to create a brand where everyone on the rainbow spectrum can truly see themselves reflected.

The world seems to be getting more divided by the day, with conservative voices often overshadowing minority groups. That's why strong, authentic queer voices are more important than ever. Here at Unapologetic, we believe self-love and acceptance are revolutionary acts.

Our products are all about feeling good, naturally. We use eco-friendly practices, recyclable packaging, and renewable energy because taking care of ourselves shouldn't hurt the planet. 

But Unapologetic goes beyond sustainability. We're dismantling beauty stereotypes and celebrating the glorious diversity of identities within the LGBTQ+ community.

Big corporations might throw some rainbows on their logos during Pride Month, but we will celebrate queer culture year-round. We're building a community where individuality is the norm, self-care is anything but boring cliche, so we have products called Dirty B*tch, Sugar Daddy or Handjob!