Pride washing vs. Being Proud: Why Unapologetic is Different

Every summer, social media explodes with a kaleidoscope of corporate logos sporting a temporary pride makeover. It's a marketing tactic some call "Pridewashing" – performative support for the LGBTQ+ community that fades faster than a Snapchat story.

Here's the truth: many of these brands have a history of turning a blind eye, or worse, actively opposing LGBTQ+ rights. Some even continue to donate to organizations with discriminatory agendas. Like America's the most tastless, Chick-fil-A.

Unapologetic isn't here to play that game. We're a queer-owned company, created by and for the LGBTQ+ community. Our rainbow isn't a fleeting filter; it's woven into the very fabric of who we are.

Promoting love is a revolutionary act, especially for a community that's often marginalized and silenced. Our mission isn't just to sell products; it's to create a space where everyone on the spectrum feels seen, heard, and celebrated.

We won't sugarcoat our message or compromise our values for a profit. We'll continue to champion LGBTQI+ rights and fight for equality, 365 days a year. Because for us, pride isn't a month, it's a way of life.